GOOGLE, FACEBOOK OR BING ADS: WHICH ONE IS HEADING THE RACE?
The world of online advertisements has been dominated by two massive search engine giants: Google and Bing. They are closely followed by Facebook, the uncrowned monarch of social media networks. As of January 2019, Google’s market share stood at an astounding 89.9%, up from a total of 91.7% in January 2010. In January 2010, Bing’s market share was 3.5%; by January 2019, it had increased to 3.99%. Facebook is the most popular social media network, with 65.88% of the market. Using a search-engine-driven marketing platform, Google Adwords enables marketers to target their target audience by displaying ads based on keyword searches. Bing is the default search engine in Internet Explorer, which makes it easier for consumers to interact with ads on the browser. Facebook permits advertisers to make use of information on the location, psychographics, interests, and demographics of its users.
Facebook, Google, and Bing have a certain percentage of frequent users, and they all employ distinct advertising strategies. It is very challenging to determine a clear winner.
WHAT’S MORE?
Facebook ads are unique in that they may effectively raise brand awareness and introduce new products to untapped markets. Facebook has more than one billion active users every day, making it the most accessible social media network for consistently interacting audiences with the newest advertising material. In contrast, Google Adwords employs a distinct strategy for engaging both new and existing potential clients through targeting and retargeting. In fact, several recent studies have demonstrated that switching to Google searches is frequently prompted by Facebook adverts. After viewing Facebook advertising, consumers may wish to do additional research by conducting a Google or Bing search. In terms of statistics, Google leads all search engines volumes, with an estimated 3.5 billion daily searches.
CONCLUSION
There are multiple situations available today that indicate businesses that have advertised their products on Facebook, Google, or Bing have had great success. With its vast reach and retention capabilities, Facebook is without a doubt the best option for B2C advertising, holding a dominant market share on social media [1]. As of late, Google searches are now able to “choose” which adverts consumers see. Conversely, Bing advertisements offer more thorough material and have a longer lasting effect on viewers, as seen by the fact that their Click-Through-Rate (CTC) was 34% greater than Google Adwords.
